Regarded by his peers as one of the most creative artists around, David E. Sugar has firmly cemented himself as one of the most promising talents on the UK underground. A gifted singer, songwriter and producer, his debut album Memory Store is full of evocative, off-kilter lyrics, swirling synths and Sugar’s unforgettable, trademark basslines.
David initially made a name for himself as a pioneer of ‘Chip-tune’ (think early 90’s computer game soundtracks dragged through an iMac) with the help of his Nintendo Game Boy and other toys like ET’s favourite the ‘Speak & Spell’. He has previously toured the world with Calvin Harris, Digitalism and Hadouken and supported Fenech-Soler on their UK tour in October 2010.
Before signing with Sunday Best, David’s single ‘Oi New York, This Is London’ was used to launch Joe Hot Chip’s Greco-Roman label and he has also previously released music on that celebrated vanguard of groundbreaking electro, Kitsuné. ‘To Yourself’ was released as a single and also featured on their Kitsuné Maison 5 compilation while ‘Although You May Laugh’ featured on Kitsuné Maison 6 and also makes an appearance on ‘Memory Store’.
With support now burgeoning from radio presenters such as Zane Lowe, Lauren Laverne, Jon Hillcock, Kissy Sellout, Eddie Temple-Morris, Joe Ransom and DJs such as Jesse Rose, Hot Chip, Tom Findlay (Groove Armada), Sinden and Hervé, it seems David E. Sugar is on the verge of something big.