Memory Store

“His debut jaunts with a low-swung swagger that’ll resonate with anyone who’s found favour with Hot Chip (especially their early works), WhoMadeWho, LCD or Black Ghosts” 8/10 iDJ Magazine

Regarded by his peers as one of the most creative artists around, David E. Sugar has firmly cemented himself as one of the most promising talents on the UK underground. A gifted singer, songwriter, producer and DJ, his debut album ‘Memory Store’ is full of evocative, off-kilter lyrics, swirling synths and Sugar’s unforgettable, trademark basslines. Though he wrote, performed, recorded and produced the album himself and has already successfully toured the globe performing with just a laptop, he has since decided it’s time to take a fresh direction and has enlisted the talents of two musician friends to now join him in performing the album tracks live as a new three-piece.

The debut single from this album ‘Party Killer’, saw some great support from the likes of Radio 1, 6 Music and XFM as well as setting the blogosphere alight with his unique take on the dance genre while 2nd single ‘Flea Market’, a breezy slice of gorgeous acoustic electro pop, has seen his profile rise yet further.

David initially made a name for himself as a pioneer of ‘Chip-tune’ (think early 90’s computer game soundtracks dragged through an iMac) with the help of his Nintendo Game Boy and other toys like ET’s favourite the ‘Speak & Spell’. He has toured the world with Calvin Harris, Digitalism and Hadouken and supported Fenech-Soler on their tour of the UK in October 2010.

Before signing with Sunday Best, David’s single ‘Oi New York, This Is London’ was used to launch Joe Hot Chip’s Greco-Roman label and he has also previously released music on that celebrated vanguard of groundbreaking electro, Kitsuné. ‘To Yourself’ was released as a single and also featured on their Kitsuné Maison 5 compilation while ‘Although You May Laugh’ featured on Kitsuné Maison 6 and also makes an appearance on ‘Memory Store’.

With support now burgeoning from radio presenters such as Zane Lowe, Lauren Laverne, Jon Hillcock, Kissy Sellout, Eddie Temple-Morris, Joe Ransom and DJs such as Jesse Rose, Hot Chip, Tom Findlay (Groove Armada), Sinden and Hervé, it seems David E. Sugar is on the verge of something big.